Lesson Learned – Fall 2013 Collection

Photos shot by Mikey Avila

This Fall, Happen introduces the Lesson Learned collection. Fresh out of college, one may be eager to jump straight into the professional world. Consider this collection a reflection of the four years of time and money invested into education. The shoot itself displays one important lesson learned, mainly through experience, which is to step out out of one’s comfort zone. The concept of the shoot was to place something we’re all familiar with, such as school photos, and place them in the world, not in a room where you’re expected to dress up and pose generically. Framing the actual backdrop are different backgrounds, textures, colors, etc. The informality of it all is to reveal the rough edges, giving a glimpse into the behind the scenes and process behind the shoot. Other than that, there are a dozen more reasons why this shoot is the way it is, but it’s best to leave the rest up to interpretation.
Releases Friday, October 11 at 8 am.

A Side Called West

Summer is nearly over and Happen is overdue for some new products. A Side Called West consists of an embroidered snapback and hand dyed tie-dye tees. The graphic is a flip of A Tribe Called Quest’s logo done by Dave Scilken, reimagined as an image representative of westside lifestyle whether it be cruising on your bike, pushing on your skateboard, listening to some music, or firing up the barbecue. It felt appropriate to do this kind of thing with Tribe’s laid back vibes being the perfect backdrop to a chill summer. The tie-dye colors are pulled from the Midnight Marauders album and being a recent college graduate, the fact that the song Award Tour is on the album made it feel right. Both the snapback and tee will be available 8/1.

Happen @ The Goods

First of all, big thanks to everybody that showed love at The Goods. I say this over and over, but it’s always appreciated. It went well, sold a couple of things, met some cool people, and got the word out. Not to go and preach, but to be honest, if you have a product, craft, or whatever that you take the time and effort to create, then you should put your work out there in the real world and be vulnerable to critique and criticism, but praise as well. I guess what I’m saying is that I’m appreciative of opportunities like The Goods, opportunities that allow Happen to be seen, be put in context, and to exist in the world.