As of January 5th, 2013, Happen has officially been in business for a year. It gets easier and easier to start a business, but more and more difficult to maintain one. From the outside looking in, it may look easy, sure, getting t-shirts printed, selling them to your friends, and making some money. It’s not at all like that and from one year of experience, I’ve learned a lot about how to run a business, how to make moves that involve money, and I’ve learned to respect brands and artists that have been doing this for years. Experience really is the best teacher. Happen, I hope, will serve as an example to friends and supporters alike, of taking the initiative and having the ambition to take the next step, bringing an idea to fruition. As corny as that may sound, I hope, in the end, that is what Happen becomes. It may not fit in the realm of streetwear or effective branding towards the targeted demographic, but it’s something different and more welcoming than many other brands out there. The brand may change as interests change, as times change, but the message will always be the same.
One year in business, I believe, is a great a feat, and hopefully one that can be trumped year after year. It can’t be done with your support. So if you’re reading this, I already have a reason to thank you. If you’ve bought something, your contribution is appreciated. It’s really humbling to have friends and people you don’t even know supporting you.
P.S. To commemorate this occasion, the tee above was released. Get a hold of one at the store.